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~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Heinonen, Kristina"
~person:"Saleem, Muhammad Abid"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
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Beziehungsmarketing
Markenführung
Relationship marketing
4
Consumer behaviour
3
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3
Bank
2
Customer satisfaction
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
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Kundenzufriedenheit
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Customer context
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Invisible value formation
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Heinonen, Kristina
Saleem, Muhammad Abid
Mavondo, Felix
5
Ramkissoon, Haywantee
5
Tanford, Sarah
5
Pérez, Andrea
4
Rodríguez del Bosque, Ignacio A.
4
Dewnarain, Senika
3
Han, Heesup
3
Jin, Naehyun Paul
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Lee, Seonjeong
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Line, Nathaniel D.
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Mattila, Anna S.
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O'Connor, Peter
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Okumus, Fevzi
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Al-Hawari, Mohd Ahmad
2
Amin, Muslim
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Assaker, Guy
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Baloglu, Seyhmus
2
Bang, Nguyen
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Bapat, Dhananjay
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Bilgihan, Anil
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Brun, Isabelle
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Busser, James A.
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Eriksson, Kent
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Gil Saura, Irene
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Goh, Ben
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Hermansson, Cecilia
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Hoffmann, Arvid O. I.
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Hurley, Robert F.
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Kim, Mi Ran
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Lim, Weng Marc
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Prentice, Catherine
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Qu, Hailin
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Raab, Carola
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Journal of hospitality marketing & management
The international journal of bank marketing : IJBM
Meddelanden från Svenska Handelshögskolan
3
The journal of services marketing
3
Journal of service management
2
Annals of public and cooperative economics
1
Asia Pacific journal of marketing and logistics
1
Business horizons
1
E-commerce trends for organizational advancement : new applications and methods
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
1
Global mobile commerce : strategies, implementation, and case studies
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Trade Science
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Psychology & marketing
1
The Routledge handbook of service research insights and ideas
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ECONIS (ZBW)
4
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1
Drivers of customer loyalty and word of mouth intentions : moderating role of interactional justice
Saleem, Muhammad Abid
;
Yaseen, Asif
;
Wasaya, Allah
- In:
Journal of hospitality marketing & management
27
(
2018
)
8
,
pp. 877-904
Persistent link: https://www.econbiz.de/10011957277
Saved in:
2
Predictors of customer loyalty in the Pakistani banking industry : a moderated-mediation study
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Ismail, Hina
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
3
,
pp. 411-430
Persistent link: https://www.econbiz.de/10011593803
Saved in:
3
Multiple perspectives on customer relationships : editorial
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 450-456
Persistent link: https://www.econbiz.de/10010415439
Saved in:
4
Invisible value formation : a netnography in retail banking
Medberg, Gustav
;
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 590-607
Persistent link: https://www.econbiz.de/10010415356
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