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~isPartOf:"Journal of hospitality marketing & management"
~person:"Jun, Jinhyun"
~source:"econis"
~subject:"Digitization"
~subject:"Virales Marketing"
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Does social capital matter on social media? : an examination into negative e-WOM toward competing brands
Jun, Jinhyun
;
Kim, Jaewook
;
Tang, Liang
- In:
Journal of hospitality marketing & management
26
(
2017
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10011707123
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