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~isPartOf:"Journal of hospitality marketing & management"
~person:"Lee, Sanghyeop"
~subject:"Brand management"
~type_genre:"Article in journal"
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Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Han, Heesup
;
Nguyen, Hong Ngoc
;
Song, Hak-jun
;
Lee, …
- In:
Journal of hospitality marketing & management
28
(
2019
)
4
,
pp. 446-471
Persistent link: https://www.econbiz.de/10012176671
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