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~isPartOf:"Journal of hospitality marketing & management"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenführung"
~subject:"Markenimage"
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Markenführung
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Consumer behaviour
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Customer engagement
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Loureiro, Sandra Maria Correia
Baloglu, Seyhmus
2
Dewnarain, Senika
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Kim, Soon-Ho
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Lee, Yong-Ki
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Mavondo, Felix
2
Ramkissoon, Haywantee
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Bilro, Ricardo Godinho
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Journal of hospitality marketing & management
Journal of promotion management : innovations in planning and applied research
5
Journal of retailing and consumer services
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of hospitality management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of business research : JBR
1
Journal of communication management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The service industries journal
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World review of entrepreneurship, management and sustainable development
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Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
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