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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Brand loyalty"
~subject:"Dienstleistungsqualität"
~subject:"Firm performance"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Thesis"
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Brand loyalty
Dienstleistungsqualität
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Brand image
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Markenimage
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Brand management
3
Markenführung
3
brand equity
3
Beziehungsmarketing
2
Customer satisfaction
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Kundenzufriedenheit
2
Relationship marketing
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Service quality
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AEWOM
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Brand equity
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CBBE
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Cambodia
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Consumer behaviour
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Kambodscha
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Value co-creation
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brand culture
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brand value
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Berenguer Contrí, Gloria
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Christou, Evangelos
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González-Mansilla, Oscar Luis
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Nella, Athina
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Serra Cantallops, Antoni
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Journal of hospitality marketing & management
Journal of business research : JBR
6
International journal of hospitality management
5
The journal of brand management : an international journal
5
European journal of marketing : EJM
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Marketing intelligence & planning
4
The journal of product & brand management
3
African journal of business and economic research : AJBER
2
Cogent business & management
2
IIMB management review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Journal of retailing and consumer services
2
Journal of service research
2
Academia : revista Latinoamericana de administración
1
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Administrative Sciences : open access journal
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Benchmarking : an international journal
1
California management review
1
Decision
1
Dutch journal of finance and management
1
Economics & finance notes
1
Global business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International entrepreneurship and management journal
1
International journal of business and economics
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of economics and finance
1
International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of the economics of business
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Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
2
Linking service quality at the cellar door with brand equity building
Nella, Athina
;
Christou, Evangelos
- In:
Journal of hospitality marketing & management
23
(
2014
)
7/8
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010473501
Saved in:
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