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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Germany"
~subject:"Online-Marketing"
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Germany
Online-Marketing
Advertising effects
2
Celebrity endorsement
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Celebrity-Werbung
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Consumer behaviour
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Gastronomie
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Restaurant industry
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Advertising
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Brand management
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Celebrity chefs
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Credibility
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Likelihood to repurchase
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Printwerbung
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Tipping
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Werbung
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celebrity
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restaurant advertising
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Kim, Youn-Kyung
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Yoon, Donghwan
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Journal of hospitality marketing & management
Journal of business research : JBR
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Journal of promotion management : innovations in planning and applied research
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International journal of internet marketing and advertising : IJIMA
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International journal of advertising : the review of marketing communications
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International journal of hospitality management
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
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International journal of Indian culture and business management : IJICBM
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
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