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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of marketing analytics : JMA"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
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Kundenbindungsprogramm
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Loyalty program
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Attitudinal loyalty
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Brand engagement
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Consumer behaviour
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Immaterielle Werte
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Intangible assets
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Intangible rewards
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Konsumentenverhalten
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Leistungsanreiz
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Leistungsmotivation
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Markenimage
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Mediation
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Motivation
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Online loyalty program
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Performance incentive
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Präferenztheorie
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Social exchange theory
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Stimulus-Organism-Response theory (SOR)
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Tangible rewards
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Theory of preferences
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Work motivation
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extrinsic motivation
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gamification
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intrinsic motivation
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loyalty programs
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rewards
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self-determination theory
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Haverila, Kai
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing analytics : JMA
Journal of the Academy of Marketing Science
3
European journal of marketing
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business research : JBR
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Barcelona GSE working paper series : working paper
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Business horizons
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European journal of marketing : EJM
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HEC Paris research paper series
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic customer relationship management : IJECRM
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International journal of manpower
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Inventi impact: service sector
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of management information systems : JMIS
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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Omega : the international journal of management science
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Psychology & marketing
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Service business
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The journal of business & industrial marketing
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The journal of industrial economics
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The journal of personal selling & sales management : JPSSM
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UNSW Business School Research Paper
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The impact of tangible and intangible
rewards
on online loyalty program, brand engagement, and attitudinal loyalty
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
; …
- In:
Journal of marketing analytics : JMA
10
(
2022
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10013163680
Saved in:
2
The role of gamification in enhancing intrinsic motivation to use a loyalty program
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 41-51
Persistent link: https://www.econbiz.de/10011777306
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