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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Bebber, Suélen"
~subject:"Consumer behaviour"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Springer eBook Collection / Business and Economics
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A Brazilian experience of customer retention and its key drivers in banking service rendering
Milan, Gabriel Sperandio
;
Toni, Deonir de
;
Barcellos, …
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
4
,
pp. 269-286
Persistent link: https://www.econbiz.de/10011412348
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2
Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio
;
Eberle, Luciene
;
Bebber, Suélen
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
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