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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Konzepte und Perspektiven der Markenbildung im Kulturbereich"
~person:"Hennig-Thurau, Thorsten"
~person:"Ho, Justin"
~person:"Waldfogel, Joel"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Konzepte und Perspektiven der Markenbildung im Kulturbereich
Journal of marketing
4
Information economics and policy : IEP
3
Journal of cultural economics
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Value creation in the video game industry : industry economics, consumer benefits, and research opportunities
Marchand, André
;
Hennig-Thurau, Thorsten
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 141-157
Persistent link: https://www.econbiz.de/10010128383
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2
Tom Hanks inside - Filmstars als Marken! : zum Einfluss von Filmstars auf den ökonomischen Erfolg von Spielfilmen
Hennig-Thurau, Thorsten
-
2006
Persistent link: https://www.econbiz.de/10003412398
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