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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Omega : the international journal of management science"
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Game theory
1
Leistungsanreiz
1
Leistungsmotivation
1
Logit model
1
Logit-Modell
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Markov chain
1
Markov-Kette
1
Motivation
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Multitier loyalty rewards
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Nichtlineare Optimierung
1
Nonlinear programming
1
Performance incentive
1
Präferenztheorie
1
Spieltheorie
1
Theory of preferences
1
Work motivation
1
extrinsic motivation
1
gamification
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intrinsic motivation
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loyalty programs
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rewards
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self-determination theory
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Ahn, Sun Joo
1
Gandomi, Amir H.
1
Kim, Kyongseok
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Zolfaghari, Saeed
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Omega : the international journal of management science
Journal of the Academy of Marketing Science
3
European journal of marketing
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Barcelona GSE working paper series : working paper
1
Business horizons
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European journal of marketing : EJM
1
HEC Paris research paper series
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic customer relationship management : IJECRM
1
International journal of manpower
1
Inventi impact: service sector
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of management information systems : JMIS
1
Journal of marketing analytics : JMA
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Service business
1
The journal of business & industrial marketing
1
The journal of industrial economics
1
The journal of personal selling & sales management : JPSSM
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UNSW Business School Research Paper
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To tier or not to tier : an analysis of multitier loyalty programs׳ optimality conditions
Gandomi, Amir H.
;
Zolfaghari, Saeed
- In:
Omega : the international journal of management science
74
(
2018
),
pp. 20-36
Persistent link: https://www.econbiz.de/10011782096
Saved in:
2
The role of gamification in enhancing intrinsic motivation to use a loyalty program
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 41-51
Persistent link: https://www.econbiz.de/10011777306
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