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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"The journal of consumer marketing"
~person:"Buil, Isabel"
~subject:"Brands"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Buil, Isabel
Aurand, Timothy W.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The journal of consumer marketing
European journal of marketing : EJM
2
Journal of euromarketing
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The journal of product & brand management
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ECONIS (ZBW)
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The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
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