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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"The journal of consumer marketing"
~subject:"Brands"
~subject:"Consumer behaviour"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Brands
Consumer behaviour
Social web
Brand management
96
Markenführung
96
Konsumentenverhalten
84
Brand image
72
Markenimage
72
Brand
47
Markenartikel
47
Social Web
32
Internet marketing
31
Online-Marketing
31
Beziehungsmarketing
29
Relationship marketing
29
Advertising effects
19
Werbewirkung
19
Social media
17
Personality psychology
9
Persönlichkeitspsychologie
9
Viral marketing
8
Virales Marketing
8
Brand loyalty
7
Markentreue
7
Advertising
6
Brand community
6
Brand equity
6
Confidence
6
Customer integration
6
Kundenintegration
6
Vertrauen
6
Werbung
6
Brand attitude
5
Branding
5
Brand personality
4
Scale development
4
USA
4
United States
4
Advertising music
3
Brand evaluation
3
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56
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Article
91
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Aufsatz in Zeitschrift
Working Paper
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91
Conference paper
2
Konferenzbeitrag
2
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English
91
Author
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Aurand, Timothy W.
2
Bernritter, Stefan F.
2
Black, William C.
2
Craton, Lincoln G.
2
Eigenraam, Anniek W.
2
Gensler, Sonja
2
Guzman, Francisco
2
Hamilton, Mitchell
2
Herrmann, Jean-Luc
2
Hollebeek, Linda D.
2
Kaltcheva, Velitchka D.
2
Krishnan, Vijaykumar
2
Labrecque, Lauren I.
2
Leone, Robert P.
2
Poon, Patrick
2
Rohm, Andrew J.
2
Sullivan, Ursula Y.
2
Verlegh, Peeter
2
Aldás-Manzano, Joaquín
1
Almeida, Stefânia Ordovás de
1
Astakhova, Marina
1
Bandyopadhyay, Subir
1
Bang, Hye Jin
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Batista, Juliana Moreira
1
Bell, Raoul
1
Bellman, Steven
1
Beneke, Justin
1
Bermejo-Berros, Jesús
1
Beukeboom, Camiel J.
1
Bhaduri, Gargi
1
Block, Martin P.
1
Blumrodt, Jens
1
Botelho, Delane
1
Brandstätter, Marion
1
Brodie, Roderick J.
1
Bryson, Douglas
1
Buchner, Axel
1
Buil, Isabel
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The journal of consumer marketing
Journal of business research : JBR
429
The journal of product & brand management
297
The journal of brand management : an international journal
289
Journal of retailing and consumer services
257
Psychology & marketing
93
Asia Pacific journal of marketing and logistics
90
European journal of marketing : EJM
84
Journal of marketing communications
83
International journal of hospitality management
74
Marketing intelligence & planning
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of internet marketing and advertising : IJIMA
64
Journal of marketing management : MM
62
Journal of promotion management : innovations in planning and applied research
62
Journal of international consumer marketing
60
International journal of advertising : the review of marketing communications
57
Marketing letters : a journal of research in marketing
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of the Academy of Marketing Science
52
Journal of fashion marketing and management
50
Journal of promotion management : JPM
50
International marketing review
49
Journal of marketing
49
International journal of consumer studies
48
Journal of global marketing
47
Journal of strategic marketing
47
Cogent business & management
46
The IUP journal of brand management : IJBRM
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
International journal of contemporary hospitality management
39
European journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
International journal of advertising : the quarterly review of marketing communications
36
Journal of Islamic marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
35
International journal of retail & distribution management
34
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ECONIS (ZBW)
91
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
3
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
4
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
5
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
6
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
7
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
Saved in:
8
Watch your tone : how a brand's tone of voice on social media influences consumer responses
Barcelos, Renato Hübner
;
Dantas, Danilo C.
;
Sénécal, …
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 60-80
Persistent link: https://www.econbiz.de/10011844952
Saved in:
9
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
10
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
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