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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"The journal of product & brand management"
~person:"Balaji, M. S."
~person:"Krystallis, Athanasios"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
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Brand
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Cigarette
1
Consumer attitudes
1
Consumer need for uniqueness
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Customer susceptibility to interpersonal influence
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Balaji, M. S.
Krystallis, Athanasios
Guzman, Francisco
5
Fetscherin, Marc
3
Hollebeek, Linda D.
3
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3
Veloutsou, Cleopatra
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The journal of product & brand management
Journal of business research : JBR
6
European journal of marketing : EJM
1
Journal of business ethics : JOBE
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Service business
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Technological forecasting & social change : an international journal
1
The IUP journal of brand management : IJBRM
1
The service industries journal
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ECONIS (ZBW)
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"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
2
Much too new to eat it? : customer value and its impact on consumer-product relationship in the context of novel food products
Perrea, Toula
;
Krystallis, Athanasios
;
Engelgreen, Charlotte
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 616-630
Persistent link: https://www.econbiz.de/10011801138
Saved in:
3
Uncovering attribute-based determinants of loyalty in cigarette brands
Krystallis, Athanasios
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009745816
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