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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Flavián Blanco, Carlos"
~person:"Harms, Bianca"
~subject:"Advertising effects"
~type_genre:"Article in journal"
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Flavián Blanco, Carlos
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Electronic commerce research
1
Journal of marketing communications
1
Journal of media business studies
1
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ECONIS (ZBW)
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Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
2
Understanding interactive online advertising : congruence and product involvement in highly and lowly arousing, skippable video ads
Belanche, Daniel
;
Flavián Blanco, Carlos
; …
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 75-88
Persistent link: https://www.econbiz.de/10011658364
Saved in:
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