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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Hollebeek, Linda D."
~person:"Pauwels, Koen"
~subject:"Internet marketing"
~subject:"Relationship marketing"
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Internet marketing
Relationship marketing
Consumer behaviour
5
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5
Online-Marketing
5
Beziehungsmarketing
4
Brand image
3
Brand management
3
Markenführung
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Hollebeek, Linda D.
Pauwels, Koen
Verhoef, Peter C.
9
Gensler, Sonja
4
Eigenraam, Anniek W.
3
Krafft, Manfred
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Malthouse, Edward C.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
6
Journal of marketing management : MM
3
Journal of retailing
3
Journal of service research
3
Journal of service research : JSR
3
The journal of services marketing
3
Handbook of research on customer engagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of service management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing intelligence & planning
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Organizations and markets in emerging economies
2
Psychology & marketing
2
Administrative Sciences : open access journal
1
Australasian marketing journal
1
Customer engagement : contemporary issues and challenges
1
Edward Elgar E-Book Archive
1
Harnessing the power of social media and web analytics
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of marketing analytics : JMA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Research handbooks in business and management series
1
Services marketing quarterly
1
The handbook of communication engagement
1
The journal of product & brand management
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The service industries journal
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Tourism management perspectives : TMP
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ECONIS (ZBW)
6
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6
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date (oldest first)
1
Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
2
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
Saved in:
3
Pricing best sellers and traffic generators : the role of asymmetric cross-selling
Kocas, Cenk
;
Pauwels, Koen
;
Bohlmann, Jonathan D.
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 28-43
Persistent link: https://www.econbiz.de/10011844927
Saved in:
4
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
5
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
6
Battle of the brand fans : impact of brand attack and defense on social media
Ilhan, Behice Ece
;
Kübler, Raoul
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 33-51
Persistent link: https://www.econbiz.de/10011920058
Saved in:
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