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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Kruse, Jörn"
~person:"Neslin, Scott A."
~subject:"Deutschland"
~subject:"Internet"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing
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The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
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