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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Pauwels, Koen"
~subject:"M-O-A paradigm"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Social media metrics : a framework and guidelines for managing social media
Peters, Kay
;
Chen, Yubo
;
Kaplan, Andreas M.
;
Ognibeni, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10010242273
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