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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Riquelme, Isabel P."
~subject:"Advertising effects"
~subject:"Brand image"
~subject:"Electronic Commerce"
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Riquelme, Isabel P.
Pauwels, Koen
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Electronic markets : the international journal on networked business
1
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ECONIS (ZBW)
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The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
2
Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.
;
Román, Sergio
;
Iacobucci, Dawn
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
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