//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Kundenbindungsprogramm"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Rewards"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Kundenbindungsprogramm
Relationship marketing
Beziehungsmarketing
1
Leistungsanreiz
1
Leistungsmotivation
1
Loyalty program
1
Motivation
1
Performance incentive
1
Präferenztheorie
1
Theory of preferences
1
Work motivation
1
extrinsic motivation
1
gamification
1
intrinsic motivation
1
loyalty programs
1
rewards
1
self-determination theory
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ahn, Sun Joo
1
Kim, Kyongseok
1
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of the Academy of Marketing Science
3
European journal of marketing
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Barcelona GSE working paper series : working paper
1
Business horizons
1
European journal of marketing : EJM
1
HEC Paris research paper series
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic customer relationship management : IJECRM
1
International journal of manpower
1
Inventi impact: service sector
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of management information systems : JMIS
1
Journal of marketing analytics : JMA
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing letters : a journal of research in marketing
1
Omega : the international journal of management science
1
Psychology & marketing
1
Service business
1
The journal of business & industrial marketing
1
The journal of industrial economics
1
The journal of personal selling & sales management : JPSSM
1
UNSW Business School Research Paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of gamification in enhancing intrinsic motivation to use a loyalty program
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 41-51
Persistent link: https://www.econbiz.de/10011777306
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->