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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Marketingmanagement"
~subject:"Vertriebsweg"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Journal of business research : JBR
4
Journal of marketing research : JMR
4
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
4
Springer eBook Collection / Business and Economics
4
SpringerLink / Bücher
4
Direct marketing : an international journal
3
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
3
Agricultural economics : the journal of the International Association of Agricultural Economists
2
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of production economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of global marketing
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Journal of marketing
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Journal of retailing
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Journal of the Academy of Marketing Science
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Market : review for marketing theory and practice
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
2
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
3
Special issue: Mobile marketing
Shankar, Venkatesh
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011489400
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