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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Retailing in the 21st century : current and future trends
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Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
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Marketing - wie Sie Kunden gewinnen und halten
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Multivariate Behavioral Research ; 37 (2), 227-244
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Investigating cross-buying and customer loyalty
Reinartz, Werner J.
;
Thomas, Jacquelyn S.
;
Bascoul, …
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 5-20
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