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~isPartOf:"Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School"
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Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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ARTICLES - International Corporate Visual Identity: Standardization or Localization?
Melewar, T.C.
;
Saunders, John
- In:
Journal of international business studies : JIBS ; a …
30
(
1999
)
3
,
pp. 583-598
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