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~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Managing across diverse cultures in East Asia : issues and challenges in a changing globalized world"
~person:"Branchik, Blaine"
~subject:"National culture"
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
Journal of international consumer marketing
Managing across diverse cultures in East Asia : issues and challenges in a changing globalized world
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Examining ethnocentrism in an age of hybrid consumers and hybrid brands : an empirical analysis
Ghosh Chowdhury, Tilottama
;
Elahee, Mohammad Niamat
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 330-344
Persistent link: https://www.econbiz.de/10012200786
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