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~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~person:"Grewal, Dhruv"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Work behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Fallstudie"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
Journal of retailing
13
Journal of the Academy of Marketing Science
9
Journal of marketing
8
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Psychology & marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
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