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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of international marketing"
~person:"Alden, Dana"
~person:"Bhattacharya, Saurabh"
~subject:"Emerging economies"
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Alden, Dana
Bhattacharya, Saurabh
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Journal of international consumer marketing
Journal of international marketing
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ECONIS (ZBW)
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Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
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2
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
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