//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~person:"Amoako, George Kofi"
~person:"Arora, Sonia"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Hornikx, Jos"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"Language"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Language
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
10
Relationship marketing
10
Customer satisfaction
5
Kundenzufriedenheit
5
Brand image
3
Brand management
3
India
3
Indien
3
Malaysia
3
Markenführung
3
Markenimage
3
relationship marketing
3
Advertising
2
Advertising effects
2
Brand
2
Confidence
2
Designation of origin
2
Dienstleistungsqualität
2
Emotion
2
Ghana
2
Herkunftsbezeichnung
2
Internet marketing
2
Lieferantenmanagement
2
Markenartikel
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Service quality
2
Sprache
2
Supplier relationship management
2
Vertrauen
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
Werbung
2
foreign languages
2
trust
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
Author
All
Amoako, George Kofi
Arora, Sonia
Babay, Hanene
Backhaus, Klaus
Balaji, M. S.
Deependra Singh
Hornikx, Jos
Khare, Arpita
Malhotra, Naresh K.
Meurs, Frank van
2
Chang, Ludwig M. K.
1
Hilberink-Schulpen, Béryl
1
Hof, Robert-Jan
1
Nederstigt, Ulrike
1
Ng, Raine
1
Prendergast, Gerard P.
1
more ...
less ...
Published in...
All
Journal of international consumer marketing
Journal of internet commerce
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of business research : JBR
1
The journal of services marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
Saved in:
2
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->