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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Cultural identity
Konsumentenverhalten
589
Beziehungsmarketing
151
Relationship marketing
151
USA
149
United States
149
Brand management
142
Markenführung
142
Markenimage
133
Marketing management
103
Marketingmanagement
103
Social Web
83
Social web
83
Brand
75
Markenartikel
75
Internet marketing
72
Online-Marketing
72
Customer satisfaction
68
Kundenzufriedenheit
68
Advertising
67
Werbung
66
Advertising effects
65
Werbewirkung
65
China
64
Marketing
63
Kulturelle Identität
60
Online retailing
56
Online-Handel
56
Viral marketing
55
Virales Marketing
55
Innovation
54
Designation of origin
50
Herkunftsbezeichnung
50
International marketing
46
Internationales Marketing
46
Dienstleistungsqualität
45
Lieferantenmanagement
45
Service quality
45
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Undetermined
331
Free
19
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Article
618
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1
Type of publication (narrower categories)
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Article in journal
Case study
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
619
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
619
Author
All
Khare, Arpita
8
Grewal, Dhruv
7
Palmatier, Robert W.
7
Kumar, V.
6
Haws, Kelly L.
5
MacInnis, Deborah J.
5
Walker Reczek, Rebecca
5
White, Katherine
5
Dahl, Darren W.
4
Fuchs, Christoph
4
Hamilton, Ryan
4
Houston, Mark B.
4
Kushwaha, Tarun
4
Phau, Ian
4
Schreier, Martin
4
Steenkamp, Jan-Benedict E. M.
4
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Ailawadi, Kusum L.
3
Arora, Amit
3
Arora, Anshu
3
Barone, Michael J.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Chandukala, Sandeep R.
3
Chikweche, Tendai
3
Du, Rex Yuxing
3
Eckhardt, Giana M.
3
Fang, Eric
3
Fazli-Salehi, Reza
3
Ferraro, Rosellina
3
Gavish, Yossi
3
Giesler, Markus
3
Hennig-Thurau, Thorsten
3
Herrmann, Andreas
3
Homburg, Christian
3
Inman, J. Jeffrey
3
Ittersum, Koert van
3
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Published in...
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Journal of international consumer marketing
Journal of marketing
Journal of business research : JBR
2,055
Journal of retailing and consumer services
1,951
International journal of consumer studies
758
International journal of hospitality management
748
Psychology & marketing
688
Journal of consumer research : JCR ; an interdisciplinary bimonthly
602
The journal of brand management : an international journal
472
The journal of product & brand management
457
Asia Pacific journal of marketing and logistics
412
European journal of marketing : EJM
385
Tourism management : research, policies, practice
379
Journal of travel and tourism marketing
376
Journal of marketing research : JMR
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of marketing management : MM
336
Management science : journal of the Institute for Operations Research and the Management Sciences
336
Journal of marketing communications
315
Journal of retailing
314
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
313
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
Journal of business ethics : JOBE
299
The journal of consumer marketing
299
Journal of consumer behaviour : an international research review
297
Cogent business & management
296
Journal of fashion marketing and management
293
Journal of the Academy of Marketing Science
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
283
The international review of retail, distribution and consumer research
278
International journal of contemporary hospitality management
275
The journal of services marketing
273
Marketing intelligence & planning
270
Technological forecasting & social change : an international journal
270
Journal of hospitality marketing & management
266
Journal of economic psychology : research in economic psychology and behavioral economics
263
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
249
Young consumers : insight and ideas for responsible marketers
243
Food policy : economics planning and politics of food and agriculture
241
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ECONIS (ZBW)
619
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1
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10
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619
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1
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
2
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
3
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
4
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
5
The moderating role of Hofstede's cultural dimensions on consumer purchasing of organic food
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10014515005
Saved in:
6
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
7
The role of positive anticipated emotions in influencing purchase intentions of battery electric cars in emerging markets
Sharma, Abhinav
;
Singh, Deepak
;
Misra, Richa
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014515019
Saved in:
8
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
9
A systematic literature review of the relationship between consumer ethnocentrism and product evaluation
Trivedi, Sunil Dutt
;
Tapar, Archit Vinod
;
Dharmani, Pranav
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10014515006
Saved in:
10
Adapting Richins' (2004) short-form material values scales for Latin American application
Conejo, Francisco J.
;
Gamboa, Enrique A.
;
Young, Clifford E.
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014321464
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