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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~person:"Agnihotri, Arpita"
~source:"econis"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Congruent versus incongruent branding for emerging market firms
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10012483614
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