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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~person:"Sharma, Piyush"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Customer satisfaction
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Aufsatz in Zeitschrift
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Sharma, Piyush
Khare, Arpita
7
Muehling, Darrel D.
6
Torres, Ivonne M.
6
Zúñiga, Miguel Ángel
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Um, Nam-Hyun
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Journal of international consumer marketing
Journal of marketing communications
Journal of business research : JBR
7
The journal of services marketing
7
Marketing intelligence & planning
5
European journal of marketing : EJM
4
Journal of retailing and consumer services
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of euromarketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Exploring the role of IND-COL as a moderator in the comprehensive service evaluation model
Sharma, Piyush
;
Chen, Ivy S. N.
;
Luk, Sherriff T. K.
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 129-142
Persistent link: https://www.econbiz.de/10009545340
Saved in:
2
Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 344-364
Persistent link: https://www.econbiz.de/10009383484
Saved in:
3
Deliberate self-indulgence versus involuntary loss of self-control : toward a robust cross-cultural consumer impulsiveness scale
Sharma, Piyush
;
Sivakumaran, Bharadhwaj
;
Marshall, Roger
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 229-245
Persistent link: https://www.econbiz.de/10009270621
Saved in:
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