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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing communications"
~source:"econis"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Einkaufsverhalten"
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Subject
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Beziehungsmarketing
Brand management
Consumer behaviour
614
Konsumentenverhalten
614
Advertising effects
152
Werbewirkung
152
Brand image
144
Markenimage
144
Markenführung
130
Advertising
114
Werbung
112
Internet marketing
92
Online-Marketing
92
Social Web
67
Social web
67
Brand
60
Markenartikel
60
Cultural identity
55
Kulturelle Identität
55
China
48
Designation of origin
48
Herkunftsbezeichnung
48
Viral marketing
48
Virales Marketing
48
Relationship marketing
43
USA
41
United States
41
National culture
38
Nationalkultur
38
Online retailing
38
Online-Handel
38
Marketing management
37
Marketingmanagement
37
Comparison
32
Emotion
32
Vergleich
32
India
29
Indien
29
Luxury goods
29
Luxusgüter
29
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Undetermined
118
Free
5
Type of publication
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Article
154
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
154
Language
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English
154
Author
All
Fazli-Salehi, Reza
3
Madadi, Rozbeh
3
Nagar, Komal
3
Torres, Ivonne M.
3
Zúñiga, Miguel Ángel
3
Arora, Amit
2
Arora, Anshu
2
Kang, Inwon
2
Khare, Arpita
2
Kim, Dong Hoo
2
Kim, Jooyoung
2
Kim, Soojin
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
McIntyre, John R.
2
Muehling, Darrel D.
2
Phau, Ian
2
Rita, Paulo
2
Srivastava, R. K.
2
Sung, Yongjun
2
Wrigley, Cara
2
Wu, Jun
2
Xue, Fei
2
Youn, Seounmi
2
İpek, İlayda
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Abdolvand, Neda
1
Agnihotri, Arpita
1
Agopian, G.
1
Agrawal, Shivani
1
Agu, Godswill Agu
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Al-Imamy, Saifeddin
1
Al-Imamy, Samer
1
Alarcón-del-Amo, María-del-Carmen
1
Alcantara, Lailani L.
1
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Published in...
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Journal of international consumer marketing
Journal of marketing communications
Journal of business research : JBR
653
Journal of retailing and consumer services
614
The journal of product & brand management
295
The journal of brand management : an international journal
283
International journal of hospitality management
199
Psychology & marketing
140
Asia Pacific journal of marketing and logistics
128
The journal of services marketing
124
Journal of the Academy of Marketing Science
115
European journal of marketing : EJM
111
Journal of strategic marketing
105
Cogent business & management
95
Marketing intelligence & planning
93
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
92
Journal of retailing
91
Journal of marketing
88
Journal of hospitality marketing & management
84
Journal of travel and tourism marketing
84
International journal of contemporary hospitality management
83
The service industries journal
78
The international review of retail, distribution and consumer research
75
International journal of retail & distribution management
74
Industrial marketing management : the international journal for industrial and high-tech firms
73
International journal of internet marketing and advertising : IJIMA
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
International journal of consumer studies
70
Journal of marketing management : MM
70
Marketing letters : a journal of research in marketing
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Journal of promotion management : innovations in planning and applied research
67
The journal of consumer marketing
62
International journal of advertising : the review of marketing communications
60
Journal of global marketing
58
Journal of service management
58
Services marketing quarterly
58
Tourism management : research, policies, practice
57
International journal of electronic marketing and retailing : IJEMR
55
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ECONIS (ZBW)
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1
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
2
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
3
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
4
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
5
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
6
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
7
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
8
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
9
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
10
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
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