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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of marketing research : JMR"
~person:"Bettman, James R."
~source:"econis"
~subject:"Brand management"
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Journal of international consumer marketing
Journal of marketing research : JMR
Strong brands, strong relationships
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ECONIS (ZBW)
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Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.
;
Bettman, James R.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
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