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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Advertising
Consumer behaviour
484
Konsumentenverhalten
484
Brand image
108
Markenimage
108
Brand management
104
Markenführung
104
Advertising effects
81
Werbewirkung
81
Werbung
60
Cultural identity
56
Kulturelle Identität
56
Brand
53
Designation of origin
53
Herkunftsbezeichnung
53
Markenartikel
53
Internet marketing
49
Online-Marketing
49
China
47
USA
44
United States
44
National culture
35
Nationalkultur
35
Online retailing
34
Online-Handel
34
Social Web
32
Social web
32
Comparison
31
Vergleich
31
India
29
Indien
29
Beziehungsmarketing
28
International marketing
28
Internationales Marketing
28
Luxury goods
28
Luxusgüter
28
Relationship marketing
28
purchase intention
22
Viral marketing
21
Virales Marketing
21
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1
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Article
60
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Aufsatz in Zeitschrift
60
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English
60
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Xue, Fei
3
Allan, David
2
Anand, Sandip
2
Fazli-Salehi, Reza
2
Hornikx, Jos
2
Kim, Eunice
2
Madadi, Rozbeh
2
Meurs, Frank van
2
Muralidharan, Sidharth
2
Raja, Md Washim
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Abolhasani, Morteza
1
Ahern, Lee
1
An, Soontae
1
Arora, Amit
1
Arora, Anshu
1
Atkinson, Lucy Jane
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bezbaruah, Subhalakshmi
1
Bhakar, Shailja
1
Blakemore, Jason
1
Borgia, Daniel J.
1
Brahmbhatt, Kuldeep
1
Chan, Agnes S.
1
Cheung, Mei-chun
1
Choi, Hojoon
1
Chtourou, Saber
1
Clark, Ronald A.
1
Dardis, Frank E.
1
Davies, Gary
1
Dejong, Penny
1
Deshpande, Sameer
1
Dodoo, Naa Amponsah
1
Eastin, Matthew S.
1
El Samad, Lamis
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Published in...
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Journal of international consumer marketing
Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
122
Journal of business research : JBR
102
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
43
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
38
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of Consumer Marketing
31
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
European Journal of Marketing
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Journal of Product & Brand Management
12
Journal of historical research in marketing
12
Marketing intelligence & planning
12
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ECONIS (ZBW)
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1
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
2
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
3
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi
;
Brahmbhatt, Kuldeep
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Saved in:
4
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
5
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
6
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
7
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
8
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
9
Advertising in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
10
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.
;
Clark, Ronald A.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
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