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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The Routledge companion to contemporary brand management"
~person:"Arora, Amit"
~person:"Koo, Jakyung"
~subject:"Brand image"
~subject:"Business-to-business marketing"
~subject:"Firmenimage"
~subject:"Produktentwicklung"
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Brand image
Business-to-business marketing
Firmenimage
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Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Markenimage
4
Designation of origin
2
Herkunftsbezeichnung
2
Luxury goods
2
Luxusgüter
2
Affective identification
1
Age group
1
Altersgruppe
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Authenticity
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Brand
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Brand resonance
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Cognition
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Cognitive identification
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Cultural identity
1
Culturally symbolic brands
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Developing market
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Innovation diffusion
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Innovationsdiffusion
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International marketing
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Internationales Marketing
1
Kognition
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Kulturelle Identität
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Luxury diffusion versus parent brands
1
Markenartikel
1
Millennial consumers
1
Rules of origin
1
Ursprungsregeln
1
brand evaluation
1
contagion
1
cosmopolitanism
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country of manufacture (COM)
1
country of origin (COO)
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country-of-manufacture
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country-of-origin
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diffusion branding
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Arora, Amit
Koo, Jakyung
Japutra, Arnold
3
Manoli, Argyro Elisavet
3
Martin, Brett
3
Arora, Anshu
2
Banerjee, Shubhomoy
2
Bang, Nguyen
2
Casidy, Riza
2
Fazli-Salehi, Reza
2
Garcia de los Salmones Sanchez, Maria del Mar
2
Kang, Inwon
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Melewar, T. C.
2
Phau, Ian
2
Rahman, Kaleel
2
Roy, Sanjit
2
Simkin, Lyndon
2
Smith, Katherine Taken
2
Torres, Ivonne M.
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
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1
Almubarak, Alanoud F.
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Anand, Sandip
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Journal of international consumer marketing
Journal of strategic marketing
The Routledge companion to contemporary brand management
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
2
Evaluation of culturally symbolic brand : the role of "fear of missing out" phenomenon
Kang, Inwon
;
Son, Jeyoung
;
Koo, Jakyung
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 270-286
Persistent link: https://www.econbiz.de/10012200733
Saved in:
3
Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu
;
Wu, Jun
;
Arora, Amit
;
Bacouël-Jentjens, …
- In:
Journal of international consumer marketing
28
(
2016
)
4
,
pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
Saved in:
4
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
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