//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The Routledge companion to contemporary brand management"
~subject:"Brand image"
~subject:"Business-to-business marketing"
~subject:"Firmenimage"
~subject:"Produktentwicklung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Business-to-business marketing
Firmenimage
Produktentwicklung
Brand management
181
Markenführung
181
Consumer behaviour
104
Konsumentenverhalten
104
Markenimage
98
Brand
55
Markenartikel
55
Beziehungsmarketing
30
Relationship marketing
30
Marketing management
22
Marketingmanagement
22
Designation of origin
16
Herkunftsbezeichnung
16
International marketing
16
Internationales Marketing
16
Internet marketing
15
Online-Marketing
15
Social Web
15
Social web
15
Luxury goods
12
Luxusgüter
12
Advertising effects
11
Werbewirkung
11
Personality psychology
10
Persönlichkeitspsychologie
10
Brand loyalty
8
Markentreue
8
USA
8
United States
8
Advertising
7
China
7
Confidence
7
Corporate Social Responsibility
7
Corporate reputation
7
Corporate social responsibility
7
Customer satisfaction
7
Emerging economies
7
Firm performance
7
more ...
less ...
Online availability
All
Undetermined
80
Free
1
Type of publication
All
Article
112
Type of publication (narrower categories)
All
Article in journal
105
Aufsatz in Zeitschrift
105
Aufsatz im Buch
7
Book section
7
Case study
1
Fallstudie
1
Language
All
English
112
Author
All
Japutra, Arnold
3
Martin, Brett
3
Arora, Amit
2
Arora, Anshu
2
Banerjee, Shubhomoy
2
Bang, Nguyen
2
Casidy, Riza
2
Fazli-Salehi, Reza
2
Garcia de los Salmones Sanchez, Maria del Mar
2
Kang, Inwon
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Manoli, Argyro Elisavet
2
McIntyre, John R.
2
Melewar, T. C.
2
Phau, Ian
2
Rahman, Kaleel
2
Roy, Sanjit
2
Simkin, Lyndon
2
Smith, Katherine Taken
2
Torres, Ivonne M.
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Abratt, Russell
1
Afshardoost, Mona
1
Agnihotri, Arpita
1
Ahmad, Bilal
1
Ahmed, Pervaiz K.
1
Akbar, Muhammad Imad Ud Din
1
Alarcón-del-Amo, María-del-Carmen
1
Allan, David
1
Almubarak, Alanoud F.
1
Anand, Sandip
1
Anees-ur-Rehman, Muhammad
1
Areni, Charles Scott
1
Arnita, Devi
1
Asare, Anthony
1
more ...
less ...
Published in...
All
Journal of international consumer marketing
Journal of strategic marketing
The Routledge companion to contemporary brand management
Journal of business research : JBR
356
The journal of brand management : an international journal
304
The journal of product & brand management
291
Journal of retailing and consumer services
164
European journal of marketing : EJM
85
Industrial marketing management : the international journal for industrial and high-tech firms
79
SpringerLink / Bücher
72
Asia Pacific journal of marketing and logistics
71
Psychology & marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of marketing communications
68
Marketing intelligence & planning
67
International journal of hospitality management
60
Marketing letters : a journal of research in marketing
48
Journal of the Academy of Marketing Science
45
The IUP journal of brand management : IJBRM
45
Journal of promotion management : innovations in planning and applied research
44
Cogent business & management
43
International journal of internet marketing and advertising : IJIMA
43
Journal of marketing
43
Journal of global marketing
42
The journal of consumer marketing
42
International marketing review
41
International journal of consumer studies
40
Journal of marketing management : MM
40
Tourism management : research, policies, practice
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of promotion management : JPM
37
European journal of marketing
36
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Qualitative market research : an international journal
30
International journal of advertising : the review of marketing communications
29
Journal of fashion marketing and management
29
Global business review
27
Innovatives Markenmanagement
27
more ...
less ...
Source
All
ECONIS (ZBW)
112
Showing
1
-
10
of
112
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
2
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
3
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
4
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
5
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
6
Will you support or oppose? : the impact of region-of-origin bias on oppositional loyalty
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 314-332
Persistent link: https://www.econbiz.de/10014321484
Saved in:
7
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
8
Brand stories in marketing : a bibliographic perspective
Park, Andrew
;
Treen, Emily
;
Pitt, Leyland F.
;
Chan, Anthony
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 635-654
Persistent link: https://www.econbiz.de/10014304935
Saved in:
9
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
10
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->