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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~person:"Alarcón-del-Amo, María-del-Carmen"
~person:"Brasel, S. Adam"
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Alarcón-del-Amo, María-del-Carmen
Brasel, S. Adam
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Journal of international consumer marketing
Journal of the Academy of Marketing Science
Brand management ; Vol. 2
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ECONIS (ZBW)
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Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
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2
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
3
Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
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