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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Konsumentenverhalten"
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Brand
Virales Marketing
Consumer behaviour
711
Konsumentenverhalten
711
Brand management
342
Markenführung
342
Brand image
313
Markenimage
313
Markenartikel
200
Beziehungsmarketing
116
Relationship marketing
116
Social Web
76
Social web
76
Internet marketing
65
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Fetscherin, Marc
5
Guzman, Francisco
5
Veloutsou, Cleopatra
4
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Broyles, S. Allen
2
Fazli-Salehi, Reza
2
Grappi, Silvia
2
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2
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2
Madadi, Rozbeh
2
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2
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2
Odoom, Raphael
2
Phau, Ian
2
Pinto, Diego Costa
2
Roy, Rajat
2
Samu, Sridhar
2
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2
Shobeiri, Saeed
2
Sreejesh, S.
2
St. Davčik, Nebojša
2
Taute, Harry A.
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Torres, Ivonne M.
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Trudeau H., Sabrina
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1
Al Shebil, Saleh
1
Alarcón-del-Amo, María-del-Carmen
1
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1
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Journal of international consumer marketing
The journal of product & brand management
Journal of business research : JBR
350
Journal of retailing and consumer services
243
The journal of brand management : an international journal
197
Psychology & marketing
94
International journal of hospitality management
89
European journal of marketing : EJM
63
Asia Pacific journal of marketing and logistics
60
Journal of marketing communications
60
International journal of internet marketing and advertising : IJIMA
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
Marketing letters : a journal of research in marketing
51
Cogent business & management
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of consumer research : JCR ; an interdisciplinary bimonthly
45
International journal of contemporary hospitality management
44
Journal of marketing
44
Journal of strategic marketing
44
The journal of consumer marketing
44
International journal of consumer studies
43
Journal of the Academy of Marketing Science
43
Journal of hospitality marketing & management
41
Journal of promotion management : innovations in planning and applied research
41
Marketing intelligence & planning
40
Tourism management : research, policies, practice
38
International journal of advertising : the review of marketing communications
37
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
36
Journal of global marketing
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of retailing
35
Journal of travel and tourism marketing
35
Journal of fashion marketing and management
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
International journal of advertising : the quarterly review of marketing communications
30
Journal of marketing management : MM
30
Journal of promotion management : JPM
30
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ECONIS (ZBW)
227
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227
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
A cross-national study investigating the role of country of origin and word of mouth in expatriates' decision process when seeking a healthcare provider
Freundt, Valeria L. M. A.
;
Bortoluzzo, Adriana Bruscato
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10014321449
Saved in:
6
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
7
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
8
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
9
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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