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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand"
~type_genre:"Article in journal"
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Search: subject_exact:"Konsumentenverhalten"
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Brand
Consumer behaviour
704
Konsumentenverhalten
704
Brand management
341
Markenführung
341
Brand image
312
Markenimage
312
Markenartikel
199
Beziehungsmarketing
116
Relationship marketing
116
Social Web
76
Social web
76
Internet marketing
64
Online-Marketing
64
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57
Designation of origin
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Preismanagement
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Personality psychology
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Fetscherin, Marc
5
Guzman, Francisco
5
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Broyles, S. Allen
2
Fazli-Salehi, Reza
2
Grappi, Silvia
2
Hegner, Sabrina
2
Leingpibul, Thaweephan
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
Maehle, Natalia
2
Odoom, Raphael
2
Phau, Ian
2
Pinto, Diego Costa
2
Roy, Rajat
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Sreejesh, S.
2
Taute, Harry A.
2
Torres, Ivonne M.
2
Trudeau H., Sabrina
2
Vera, Jorge
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abbott, Rachael
1
Abratt, Russell
1
Agnihotri, Arpita
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Al Shebil, Saleh
1
Alarcón-del-Amo, María-del-Carmen
1
Alcauter, Sarael
1
Alvarado-Karste, Diego
1
Alves, Alessandro Martins
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
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Journal of international consumer marketing
The journal of product & brand management
Journal of business research : JBR
224
The journal of brand management : an international journal
185
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
The journal of consumer marketing
35
Marketing letters : a journal of research in marketing
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of marketing communications
30
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Journal of strategic marketing
23
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
Cogent business & management
21
International journal of advertising : the review of marketing communications
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of marketing
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
International journal of retail & distribution management
18
Young consumers : insight and ideas for responsible marketers
18
Global business review
17
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ECONIS (ZBW)
201
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1
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10
of
201
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
4
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
5
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
6
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
7
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
8
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
9
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
10
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
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