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~isPartOf:"Journal of international consumer marketing"
~language:"eng"
~person:"Xue, Fei"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Handbuch"
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Xue, Fei
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Journal of international consumer marketing
Journal of current issues and research in advertising : JCIRA
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What happens when satisfied customers need variety? : effects of purchase decision involvement and product category on Chinese consumers' brand-switching behavior
Sang, Hui
;
Xue, Fei
;
Zhao, Jinling
- In:
Journal of international consumer marketing
30
(
2018
)
3
,
pp. 148-157
Persistent link: https://www.econbiz.de/10011917532
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2
Understanding the green buying behavior of younger Millennials from India and the United States : a structural equation modeling approach
Muralidharan, Sidharth
;
Rejón-Guardia, Francisco
;
Xue, Fei
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10011459984
Saved in:
3
Message framing and collectivistic appeal in green advertising : a study of Chinese consumers
Xue, Fei
- In:
Journal of international consumer marketing
27
(
2015
)
2
,
pp. 152-166
Persistent link: https://www.econbiz.de/10010513831
Saved in:
4
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
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