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~isPartOf:"Journal of international consumer marketing"
~person:"Abdalla, Carla Caires"
~person:"Abdullah, Irwan"
~person:"Chikweche, Tendai"
~subject:"Consumer behaviour"
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Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
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