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~isPartOf:"Journal of international consumer marketing"
~person:"Beshears, John"
~person:"Klimczuk, Andrzej"
~person:"Kohlbacher, Florian"
~subject:"Alternde Bevölkerung"
~subject:"Werbesendung"
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Journal of international consumer marketing
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Managing innovation in a global and digital world : meeting societal challenges and enhancing competitiveness
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Older consumers' adoption of innovation in Japan : the mediating role of cognitive age
Chéron, Emmanuel
;
Kohlbacher, Florian
- In:
Journal of international consumer marketing
30
(
2018
)
4
,
pp. 244-259
Persistent link: https://www.econbiz.de/10011965982
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