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~isPartOf:"Journal of international consumer marketing"
~person:"Burnaz, Sebnem"
~person:"Chikweche, Tendai"
~subject:"Africa"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Africa
Konsumentenverhalten
Brand management
2
Consumer behaviour
2
Markenführung
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Afrika
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Brand
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Conjoint analysis
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branding
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country of manufacture
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country of origin
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female consumers
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floating middle-class Africa
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foreign-name branding
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leather shoe
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Burnaz, Sebnem
Chikweche, Tendai
Arora, Amit
2
Arora, Anshu
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Fazli-Salehi, Reza
2
Kang, Inwon
2
Koo, Jakyung
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Lopes, Evandro Luiz
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Madadi, Rozbeh
2
McIntyre, John R.
2
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Torres, Ivonne M.
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Journal of international consumer marketing
Journal of business research : JBR
1
The journal of product & brand management
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ECONIS (ZBW)
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Targeting the floating middle of pyramid consumers in Africa : revisiting marketing mix considerations
Chikweche, Tendai
;
Lappeman, James
;
Egan, Paul
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 517-536
Persistent link: https://www.econbiz.de/10013465894
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2
Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve
;
Burnaz, Sebnem
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
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