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~isPartOf:"Journal of international consumer marketing"
~person:"Costa Hernandez, José Mauro da"
~subject:"Experiment"
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Costa Hernandez, José Mauro da
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An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
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