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~isPartOf:"Journal of international consumer marketing"
~person:"Duong, Giang Huong"
~person:"Wu, Jun"
~subject:"Markenführung"
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Markenführung
Brand management
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Consumer behaviour
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Luxury diffusion versus parent brands
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contagion
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cultural traits
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diffusion branding
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engagement
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experimental research
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hedonic versus utilitarian products
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Duong, Giang Huong
Wu, Jun
Arora, Amit
2
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Fazli-Salehi, Reza
2
Kang, Inwon
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Koo, Jakyung
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Lopes, Evandro Luiz
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Journal of international consumer marketing
The journal of brand management : an international journal
1
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ECONIS (ZBW)
3
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Engagement in the online brand community : impacts of cultural traits
Long Hoang Le
;
Duong, Giang Huong
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 146-158
Persistent link: https://www.econbiz.de/10012200812
Saved in:
2
Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu
;
Wu, Jun
;
Arora, Amit
;
Bacouël-Jentjens, …
- In:
Journal of international consumer marketing
28
(
2016
)
4
,
pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
Saved in:
3
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
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