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~isPartOf:"Journal of international consumer marketing"
~person:"Hof, Robert-Jan"
~subject:"Advertising"
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Hof, Robert-Jan
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The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
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