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~isPartOf:"Journal of international consumer marketing"
~person:"Kumar, Sunil"
~person:"Sharma, Piyush"
~source:"econis"
~type_genre:"Article in journal"
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Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 344-364
Persistent link: https://www.econbiz.de/10009383484
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