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~isPartOf:"Journal of international consumer marketing"
~subject:"Advertising"
~subject:"Luxury goods"
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Search: subject_exact:"Consumer Behaviour"
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Advertising
Luxury goods
Consumer behaviour
319
Konsumentenverhalten
319
Brand image
71
Markenimage
71
Brand management
57
Markenführung
57
Cultural identity
48
Kulturelle Identität
48
Designation of origin
44
Herkunftsbezeichnung
44
China
43
National culture
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Nationalkultur
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USA
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Markenartikel
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Comparison
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Vergleich
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India
26
Indien
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Online retailing
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Online-Handel
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International marketing
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Internationales Marketing
24
Luxusgüter
24
Advertising effects
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Werbewirkung
21
Internet marketing
20
Online-Marketing
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Social Web
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Social web
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Beziehungsmarketing
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Relationship marketing
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Werbung
19
purchase intention
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Rules of origin
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South Korea
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43
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Phau, Ian
3
Allan, David
2
Anand, Sandip
2
Fazli-Salehi, Reza
2
Hornikx, Jos
2
Madadi, Rozbeh
2
Meurs, Frank van
2
Nguyen Thi Cam Le
2
Raja, Md Washim
2
Torres, Ivonne M.
2
Vo Thi Quy
2
Xue, Fei
2
Zúñiga, Miguel Ángel
2
Abolhasani, Morteza
1
Aliyev, Farhad
1
Arora, Amit
1
Arora, Anshu
1
Bezbaruah, Subhalakshmi
1
Borgia, Daniel J.
1
Brahmbhatt, Kuldeep
1
Calantone, Roger J.
1
Chebat, Jean-Charles
1
Chen, Jia
1
Cheong, Edith
1
Clark, Ronald A.
1
Cude, Brenda J.
1
Das, Soumik
1
Durinik, Michal
1
El Samad, Lamis
1
Farah, Maya F.
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Golrokhi, Zahra
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Han, Jeong Hugh
1
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Haytko, Diana L.
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Hermans, Charles M.
1
Hilberink-Schulpen, Béryl
1
Ho, Nga-Ki Mavis
1
Ho, Sean Chih-Hsiang
1
Hof, Robert-Jan
1
Huddleston, Patricia
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Journal of international consumer marketing
Journal of business research : JBR
240
International journal of advertising : the review of marketing communications
130
Journal of retailing and consumer services
115
Journal of marketing communications
100
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
66
Psychology & marketing
61
The journal of brand management : an international journal
56
Journal of promotion management : innovations in planning and applied research
50
Journal of fashion marketing and management
49
The journal of product & brand management
47
Journal of promotion management : JPM
45
Journal of advertising
43
International journal of internet marketing and advertising : IJIMA
40
International journal of hospitality management
37
Journal of advertising : official publication of the American Academy of Advertising
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
Asia Pacific journal of marketing and logistics
31
Journal of Consumer Marketing
31
International journal of consumer studies
29
European journal of marketing : EJM
27
The journal of consumer marketing
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
International marketing review
24
Journal of current issues and research in advertising : JCIRA
24
Journal of global fashion marketing : JGfM
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Marketing intelligence & planning
24
Health marketing quarterly
23
Journal of marketing
23
Marketing letters : a journal of research in marketing
23
European journal of marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of global marketing
21
Young consumers : insight and ideas for responsible marketers
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Journal of marketing research : JMR
20
Journal of current issues and research in advertising
19
Marketing : ZFP ; journal of research and management
19
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ECONIS (ZBW)
43
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1
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
2
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
3
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
4
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
5
What characterizes digital luxury experience (DLX) for customers? : a cross-cultural qualitative exposition
Das, Soumik
;
Sanyal, Shamindra Nath
;
Mazumder, Rabin
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 352-369
Persistent link: https://www.econbiz.de/10014575080
Saved in:
6
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
7
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi
;
Brahmbhatt, Kuldeep
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Saved in:
8
Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
9
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
10
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
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