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~isPartOf:"Journal of international consumer marketing"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Cultural identity"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Brand image
Consumer behaviour
Cultural identity
Online-Marketing
Konsumentenverhalten
319
Markenimage
74
Brand management
66
Markenführung
66
China
59
Kulturelle Identität
58
Designation of origin
48
Herkunftsbezeichnung
48
USA
44
United States
44
National culture
40
Nationalkultur
40
Comparison
38
Vergleich
38
International marketing
34
Internationales Marketing
34
Brand
32
Markenartikel
32
Advertising effects
31
India
31
Indien
31
Werbewirkung
31
Online retailing
28
Online-Handel
28
Advertising
27
Beziehungsmarketing
27
Internet marketing
27
Luxury goods
27
Luxusgüter
27
Relationship marketing
27
Social Web
27
Social web
27
Werbung
26
Customer satisfaction
17
Dienstleistungsqualität
17
Jugendliche
17
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Online availability
All
Undetermined
203
Free
10
Type of publication
All
Article
337
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Case study
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
338
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
338
Author
All
Khare, Arpita
8
Phau, Ian
5
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Chikweche, Tendai
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Meng, Juan
3
Messner, Wolfgang
3
Mooij, Marieke K. de
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Sohail, M. Sadiq
3
Allan, David
2
Anand, Sandip
2
Basfirinci, Cigdem
2
Calantone, Roger J.
2
Chandrasekara, Ruwangi
2
Clark, Ronald A.
2
Cude, Brenda J.
2
Ertz, Myriam
2
Gupta, Shruti
2
Haytko, Diana L.
2
Hermans, Charles M.
2
Hornikx, Jos
2
Kang, Inwon
2
Koo, Jakyung
2
Lee, Kaman
2
Lee, Sangwon
2
Lee, Wei-Na
2
Legohérel, Patrick
2
Manrai, Ajay K.
2
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Published in...
All
Journal of international consumer marketing
Journal of business research : JBR
2,259
Journal of retailing and consumer services
1,987
International journal of hospitality management
781
International journal of consumer studies
768
Psychology & marketing
724
Journal of consumer research : JCR ; an interdisciplinary bimonthly
603
The journal of brand management : an international journal
486
The journal of product & brand management
463
Asia Pacific journal of marketing and logistics
420
Tourism management : research, policies, practice
419
Journal of travel and tourism marketing
409
European journal of marketing : EJM
403
Management science : journal of the Institute for Operations Research and the Management Sciences
391
Journal of marketing research : JMR
381
Journal of marketing management : MM
359
Journal of marketing communications
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
341
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
338
Cogent business & management
328
Journal of marketing
328
Journal of retailing
326
Technological forecasting & social change : an international journal
317
Marketing letters : a journal of research in marketing
316
Journal of business ethics : JOBE
309
Journal of consumer behaviour : an international research review
308
The journal of consumer marketing
304
International journal of retail & distribution management
302
Journal of the Academy of Marketing Science
300
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
300
Journal of fashion marketing and management
299
The international review of retail, distribution and consumer research
295
International journal of contemporary hospitality management
294
Journal of hospitality marketing & management
289
Marketing intelligence & planning
288
International journal of internet marketing and advertising : IJIMA
284
The journal of services marketing
278
Journal of advertising research
269
Journal of economic psychology : research in economic psychology and behavioral economics
264
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Source
All
ECONIS (ZBW)
338
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1
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338
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1
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
2
Demystifying the engagement process : a BoP perspective toward social media engagement
Tuli, Nikhita
;
Kumar, Harish
;
Srivastava, Ritu
;
Gupta, Parul
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014515004
Saved in:
3
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
4
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
5
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
6
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
7
Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Avnet, Tamar
;
Drori, Netanel
;
Herstein, Ram
;
Berger, Ron
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 279-296
Persistent link: https://www.econbiz.de/10014575057
Saved in:
8
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
9
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
10
The moderating role of Hofstede's cultural dimensions on consumer purchasing of organic food
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10014515005
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