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Microblogging for engagement : effects of prior company involvement, communication strategy, and emojis on Western and Chinese users
Zhang, Shu
;
Jong, Menno D. T. de
;
Gosselt, Jordy F.
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 616-630
Persistent link: https://www.econbiz.de/10013466107
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