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~isPartOf:"Journal of international consumer marketing"
~subject:"Conformity"
~subject:"Kulturelle Identität"
~subject:"Markenimage"
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Conformity
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Fashion
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Consumer behaviour
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Luxury goods
5
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Brand management
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fashion
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Cheong, Edith
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Mandhachitara, Rujirutana
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Phau, Ian
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Piamphongsant, Thinada
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Journal of international consumer marketing
Journal of fashion marketing and management
24
Journal of business research : JBR
14
Journal of global fashion marketing : JGfM
10
Journal of retailing and consumer services
10
Cogent business & management
6
Psychology & marketing
5
The journal of brand management : an international journal
5
International journal of business and globalisation : IJBG
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
Journal of Islamic marketing
3
Qualitative market research : an international journal
3
Springer eBook Collection
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
Global business review
2
Handbook of Islamic marketing
2
Innovatives Markenmanagement
2
International journal of advertising : the review of marketing communications
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Management : journal of contemporary management issues
2
Management decision
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Advances in culture, tourism and hospitality research
1
Apps management and e-commerce transactions in real-time
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
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Professional women's fashionable clothing decisions in Bangkok and New York City
Mandhachitara, Rujirutana
;
Piamphongsant, Thinada
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011460002
Saved in:
2
A cross-cultural analysis of consumers’ conspicuous consumption of branded
fashion
accessories
Souiden, Nizar
;
M’Saad, Bouthaina
;
Pons, Frank
- In:
Journal of international consumer marketing
23
(
2011
)
5
,
pp. 329-343
Persistent link: https://www.econbiz.de/10009383487
Saved in:
3
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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