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~isPartOf:"Journal of international consumer marketing"
~subject:"Experiment"
~subject:"Personality psychology"
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Search: subject_exact:"Markenidentität"
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Experiment
Personality psychology
Brand image
74
Markenimage
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Consumer behaviour
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Brand management
50
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50
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purchase intention
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consumer ethnocentrism
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Lopes, Evandro Luiz
2
Aktan, Murat
1
Anjam, Mahwish
1
Blanes, Ramona
1
Childs, Michelle L.
1
Costa Hernandez, José Mauro da
1
Fazli-Salehi, Reza
1
Hernandez, José Mauro da Costa
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Jin, Byoungho
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Korai, Bernard
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Madadi, Rozbeh
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Salmi Mohd Isa
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Shaian Kiumarsi
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Thurasamy Ramayah
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Varella, Carlos Alberto Alves
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Yang, Shaohua
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Yılmaz, Çengiz
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Zúñiga, Miguel Ángel
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Journal of international consumer marketing
Journal of business research : JBR
52
The journal of product & brand management
22
The journal of brand management : an international journal
21
Journal of retailing and consumer services
18
Psychology & marketing
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
European journal of marketing : EJM
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing letters : a journal of research in marketing
8
Journal of marketing management : MM
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
International journal of consumer studies
6
International journal of hospitality management
6
International marketing review
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing communications
6
The journal of consumer marketing
6
European journal of marketing
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing
5
Journal of strategic marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
SpringerLink / Bücher
5
Tourism management : research, policies, practice
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
International journal of sports marketing & sponsorship
4
International review on public and non-profit marketing
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of fashion marketing and management
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Marketing intelligence & planning
4
Young consumers : insight and ideas for responsible marketers
4
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
10
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10
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1
A holistic approach to investigate consumer's attitude toward foreign products : role of country personality, self-congruity, product image and ethnocentrism
Aktan, Murat
;
Anjam, Mahwish
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10013167317
Saved in:
2
Antecedents of private-label brand purchase intention : an experimental analysis
İpek, İlayda
;
Yılmaz, Çengiz
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 435-449
Persistent link: https://www.econbiz.de/10013361582
Saved in:
3
The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
Saved in:
4
The effects of destination brand personality on Chinese tourists' revisit intention to Glasgow : an examination across gender
Yang, Shaohua
;
Salmi Mohd Isa
;
Thurasamy Ramayah
; …
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 435-452
Persistent link: https://www.econbiz.de/10012312905
Saved in:
5
The effect of self- and public-based evaluations on brand purchasing : the interplay of independent and interdependent self-construal
Sugitani, Yoko
- In:
Journal of international consumer marketing
30
(
2018
)
4
,
pp. 235-243
Persistent link: https://www.econbiz.de/10011965978
Saved in:
6
Determinants of African women's brand sensitivity toward cosmetics
Korai, Bernard
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011744272
Saved in:
7
It makes me feel so good : an experimental study of the placebo effect generated by brands
Varella, Carlos Alberto Alves
;
Lopes, Evandro Luiz
; …
- In:
Journal of international consumer marketing
29
(
2017
)
4
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011744277
Saved in:
8
Do status symbols in marketing increase product evaluations? : an experimental analysis of group differences on product evaluations for scarce and brand-presence products
Childs, Michelle L.
;
Jin, Byoungho
- In:
Journal of international consumer marketing
28
(
2016
)
3
,
pp. 154-168
Persistent link: https://www.econbiz.de/10011507260
Saved in:
9
An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
10
Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies
Sandes, Fabio Shimabukuro
;
Urdan, André Torres
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10009761423
Saved in:
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